Background

Tacori originally approached Lambesis in October 2007 to help refine their brand image while showcasing Tacori’s passion for artisan design. Lambesis launched the first Tacori ‘Iconic Passion’ series to phenomenally success: it immediately ranked higher than the industry norm for “consumer taking action” after seeing the ads, and led to a sales increase of 10%, exceeding the industry’s 4.3% growth during that year. Renowned photographers Raymond Meier and Richard Burbridge, were enlisted for series two, to highlight Tacori artisan craftsmanship in stunning fine art still-life images which have been featured in Vogue, Cosmopolitan, Modern Bride, Shape and In Style. Two of the images, “Chess” and “Cupid,” have been extended into compelling and romantic short films for TV and web. These dynamic spots juxtapose bold close-ups of the jewelry with objects of luxury that tell stories of passion, revealing the exquisite detail of the jewelry, while reflecting the dramatic beauty Tacori. Lambesis’ campaign for leading jewelry manufacturer Tacori has helped the company thrive in a difficult climate. Having doubled sales for 2010, Tacori has gone from the #10 to #3 most visible jewelry brand in America. Now in its fourth year, the campaign comes to life in new short films for television, and in an innovative website redesign, touted as one of the top jewelry sites by Instore Magazine.

TV & Film

The Tacori TV series communicates the brand’s artisan heritage through animated renditions of campaign print imagery that come-to-life as heartwarming stories of passion.  In this vignette, sculpted ebony and bone chess pieces are a striking visual metaphor of the passion of conquest. Highlighting Tacori’s new collection where diamond enhancers bloom the center stone, this playfully provocative spot celebrates the dramatic passion of pursuit and conquest

 

Interactive

Lambesis designed the Tacori website to reflect the brands passion for artisan jewelry design and style while offering consumers an engaging and informative online shopping experience. The robust product catalog with multiple filtering options, custom mobile experience, personalized wishlist and the ability to connect directly with a retailer all drove the success of the website as the preferred destination for Tacori shoppers.

Print

The graphic, fine art quality print images for Tacori’s Iconic Passion campaign showcase Tacori’s artisan craftsmanship in stunning still-life images. The beautiful images, shot by acclaimed photographers Richard Burbridge and Raymond Meier, juxtapose bold close ups of the jewelry with objects of luxury that tell stories of passion, revealing the exquisite detail of the jewelry, while reflecting the dramatic beauty and passion of Tacori

Print

The graphic, fine art quality print images for Tacori’s Iconic Passion campaign showcase Tacori’s artisan craftsmanship in stunning still-life images. The beautiful images, shot by acclaimed photographers Richard Burbridge and Raymond Meier, juxtapose bold close ups of the jewelry with objects of luxury that tell stories of passion, revealing the exquisite detail of the jewelry, while reflecting the dramatic beauty and passion of Tacori.

Out of Home

Lambesis created iconic print for Tacori that translates seamlessly as outdoor, providing key locations in major cities graphic images that communicate glamour and elegance through a provocative brand essence.

Point of Sale/Retail

The beauty and intricacy of each handmade piece of Tacori jewelry, resulting from an uncompromising passion for design and craftsmanship, is captured in every luxurious piece of informative and stylish collateral.