The ultra chic SLS Hotel, part of the sbe collection, turned to Lambesis for modern branding that would measure up to its rock n’ roll luxury ideals. Lambesis returned with the Artistic Vision campaign, leveraging the trend-setting creative talents of some of the world’s top modern photographers and artists, lending cache and creating buzz. A unique brand essence was born, combining old Hollywood luxury with irreverent charm and modern edge.
The interactive concierge concept elevated the guest experience at SLS hotels by providing a completely customizable itinerary, allowing guests to interact with all of the associated sbe properties. This unique app allowed guests to book reservations for hotel amenities as well as lunch, dinner and after hours events at other sbe properties.
Print ads for SLS hotels came to life under the “Artistic Vision” brand platform and portrayed the unique feeling of staying at an SLS Hotel.
Lambesis maintained the brand’s high- design aesthetic and artistic modern edge through the use of world-class photography from leaders in the art community.