Lambesis partnered with SKYY Spirits to develop the SKYY Infusions concept from the ground up. In a world where flavored vodka felt artificial and immature, SKYY Infusions had the opportunity to bring a new level of luxury and taste appeal to the category. Lambesis developed SKYY Infusions as the tantalizing and luscious fruit-infused super-premium vodka. One of the most successful flavored vodka launches in history, Lambesis’ fully integrated campaign for SKYY Infusions features packaging design, print, outdoor and interactive. In 2009, SKYY Infusions was named Market Watch’s “Best New Product,” a result that was substantiated by dramatic double-digit sales growth and competitive share gains. The brand’s more premium and sophisticated positioning versus key competitors has given SKYY entrée into coveted new on-and off-premise distribution channels.
TV & Film
To introduce SKYY Infusions Moscato Grape, Lambesis enlisted music video director Anthony Mandler, who helmed 16 of Rihanna’s videos, as well as Jay-Z’s “Run This Town.” The commercial featured the paintings of artist Kadir Nelson magically coming to life as SKYY Moscato is poured for them. Consumers became “Part of the Art” by submitting photos via social media, which were added to a giant NYC store-front mosaic of Kadir’s original painting. The campaign extended into digital site takeovers, rich media, billboards and transit posters, including a launch party with a live performance by hip-hop artist Theophilus London, who created the TV spot’s distinctive music.
The SKYY Infusions website is the digital destination for SKYY’s extended line of all natural, fruit infused flavors. The site features exclusive SKYY cocktail recipes and downloads. Interactive advertising captures the target via luscious imagery and a variety of engagement platforms.
The iconic SKYY Infusions campaign extends the provocative essence of the SKYY Vodka brand with the tantalizing appeal of luscious fruit flavor. Bold, breakthrough executions photographed by Raymond Meier strongly outperformed competitor communications in consumer research.
Out of Home
Lambesis has created a highly visual and unmistakable outdoor presence for SKYY Infusions, which has included Tall Walls, Transit, Billboards and Taxi Cab Toppers in locations aligned with flavored vodka consumption.