When the SKYY master distiller designed the world’s first vodka created from a pure 200 proof spirit, SKYY Spirits asked Lambesis to build an ultra premium vodka brand from the ground up. A strategic positioning and brand essence inspired by modern design guided the development of the new brand, SKYY 90. The campaign highlighted the innovative, premium credentials of SKYY 90 with a clean and sleek, modern style that still felt true to the SKYY brand. SKYY 90 became the first modern design vodka, capturing the industry’s attention and growing the reputation of SKYY.
SKYY90.com uses advanced digital technology to present a dynamic interactive version of the SKYY 90 launch film. Users can experience the film with multiple levels of product information and lifestyle content to understand the brand as a whole world of superior taste.
When conceptualizing the SKYY 90 print, Lambesis’ ultimate goal was to communicate SKYY 90 as being the first vodka inspired by ultra-premium design. In the print ads, the bottle was placed alongside true examples of high-end modern luxury design in architecture and furniture to reinforce the brand messaging.
Custom designed pieces conceptualized by Lambesis to support SKYY 90 include this gift box with a DVD of the launch film and brochure. Unique design features such as debossing, chrome gilding and paper selection help distinguish SKYY90 as distinctive among ultra-premium vodka brands.
TV & Film
The SKYY 90 launch film was produced for consumers to understand the brand as a whole world of superior taste. The film communicated SKYY 90 as being the first vodka inspired by ultra-premium design and features high-end modern luxury design in architecture and furniture to reinforce the brand messaging.