Background

Once famous for its launch at a 1978 party at New York’s legendary Studio 54, Midori needed an updated positioning and campaign to revitalize the brand. Lambesis was tapped by SKYY Spirits, in partnership with Suntory International, to define and develop a new brand meaning and image for Midori. Through in-depth study of the target consumer and an assessment of the brand’s growth potential, Lambesis concepted a well-researched positioning and brand essence that gave the brand unique positioning and modern allure. Blending pop art with a high-end beauty aesthetic, Lambesis created a fully integrated brand campaign that contributed to an immediate lift in Midori sales.

Interactive

Once famous for its launch at a 1978 party at New York’s legendary Studio 54, Midori needed an updated positioning and campaign to revitalize the brand. Lambesis was tapped by SKYY Spirits, in partnership with Suntory International, to define and develop a new brand meaning and image for Midori. Through in-depth study of the target consumer and an assessment of the brand’s growth potential, Lambesis concepted a well-researched positioning and brand essence that gave the brand unique positioning and modern allure. Blending pop art with a high-end beauty aesthetic, Lambesis created a fully integrated brand campaign that contributed to an immediate lift in Midori sales.

Print

Once famous for its launch at a 1978 party at New York’s legendary Studio 54, Midori needed an updated positioning and campaign to revitalize the brand. Lambesis was tapped by SKYY Spirits, in partnership with Suntory International, to define and develop a new brand meaning and image for Midori. Through in-depth study of the target consumer and an assessment of the brand’s growth potential, Lambesis concepted a well-researched positioning and brand essence that gave the brand unique positioning and modern allure. Blending pop art with a high-end beauty aesthetic, Lambesis created a fully integrated brand campaign that contributed to an immediate lift in Midori sales.