Guess selected Lambesis to help them develop a unique identity for their vintage denim line. Lambesis focused on communicating the lineage of denim to differentiate Guess from other brands and emphasize the company’s European heritage. Based on the success of the Guess Jeans Historical Series campaign, Guess asked Lambesis to further develop campaigns for Guess Footwear and the global introduction of Baby Guess.

TV & Film

Academy Award-winning cinematographer Janusz Kaminski directed this trilogy of highly stylized TV spots in the style of classic French New Wave cinema.


Confident, engaging and rich with knowledge, the print campaign clearly positions Guess as an authentic and premium brand made with superior craftsmanship.