Background

When acclaimed French spirits brand Grand Marnier wanted to introduce its rich history and heritage to a new generation of consumers, they chose Lambesis. The La Vie Grand Marnier campaign that Lambesis created modernizes classic poster-style artwork to re-express Grand Marnier’s rich French heritage for a younger consumer. The fully integrated campaign includes a redesign of packaging, POS, outdoor, interactive and social media, with illustrated print imagery created by acclaimed artist Jordi Labanda and TV by French director Alain Gourrier (“Balcony”) and Olivier (“Après”). The campaign launched first in the US and Canada before expanding into global markets, producing year-over-year gains in Grand Marnier sales and turning the industry’s eye to the reignited brand.

TV & Film

Television spots “Balcony” and “Après” capture the spirit and emotion of La Vie Grand Marnier and immediately break through in the television medium, generating significant word of mouth and online buzz.

 

Interactive

Lambesis extended the campaign online with an interactive film guide that embodies the flirtatious and sophisticated feeling of La Vie Grand Marnier. The Grand Mixology iPhone app captures the allure and excitement of creating classic Grand Marnier cocktails in a fun interactive game.

Print

The La Vie Grand Marnier campaign print captures the style and taste of the authentic French liqueur through vintage cocktail poster-inspired imagery of vibrant celebrations.

Out of Home

Outdoor advertising in targeted metropolitan cities included a complete takeover of New York’s historic Grand Central Station.

Point of Sale/Package Design

An oasis of French sophistication was created inside retail environments to reflect the playful, graphic nature of the campaign. The custom limited-edition gift box, bottle and bottle jacket echo the sophisticated and distinguishing appeal of the Grand Marnier brand through high quality materials and stylish, provocative design.