When Gold Peak came to Lambesis, they had been marketing the brand around the product attribute of ‘home-brewed taste’. Lambesis quickly saw this as an opportunity to bring more emotion to the Gold Peak brand, while also communicating the wonderful product values behind this delicious tea brand. In The Taste That Brings You Home campaign, Lambesis depicts authentic tea moments that celebrate the comforts of home, and the refreshing feeling we all experience when we feel truly at home. With a multi-media campaign launch, Gold Peak sales are skyrocketing, as is brand awareness and trial.
TV & Film
In “Home Sweet Home”, Gold Peak’s authentic tea ingredients deliver the freshness of its home-brewed taste, so that wherever you find yourself, the taste of Gold Peak will always bring you home. Narrated by Ron Howard.
The Gold Peak website was redesigned from the ground up with a focus on product content and product location. The visuals depict authentic tea and coffee moments that celebrate the comforts of home, and the refreshing feeling we all experience when we feel truly at home. The Taste That Brings You Home was extended into online media, with a heavy rotation of standard banners that used cinematic animation to tell an authentic story in an impactful way using an often ignored medium. Performance for the banners surpassed all client and industry benchmarks.
Gold Peak’s authentic at-home moments communicate the feeling of home and Gold Peak’s home-brewed taste, helping you to feel refreshed and invigorated, comforted and restored.
Out of Home
The Taste That Brings You Home campaign imagery comes to life in iconic out-of-home, bus shelters and digital outdoor across the US, connecting consumers with the comforts of home.