Background

When the world’s #1 global marketer, The Coca-Cola Company, was ready to debut its innovative 30% plant-based, recyclable bottle under the leading DASANI bottled water brand, they chose Lambesis to develop their campaign. Lambesis worked closely with the client team to articulate an ownable DASANI brand vision and positioning based on extensive consumer and cultural research. This strategy informed concepting of a fully integrated campaign that celebrated DASANI PlantBottle’s green design and the brand’s environmental ethos. The campaign successfully grew affinity for the DASANI brand and supported significant share and distribution gains.

TV & Film

The DASANI PlantBottle TV spot showcases the product attributes of sustainability and pure refreshment through bright and clean natural elements that clearly communicate the importance of switching to a bottle designed with the planet in mind. 

Interactive

Lambesis designed the DASANI website around a sleek and minimal aesthetic that reflects the pure simplicity and refreshing feeling of water. High impact rich media and display ads helped to educate consumers on the impact of DASANI PlantBottle innovation.

 

Print

Lambesis designed the print series to communicate DASANI PlantBottle’s Earth-inspired design with clean, simple visuals of natural plant life growing the bottle. Lambesis also created an innovative print insert on 100% recycled paper and a peel-off plantable seed paper leaf.

Out of Home

The iconic PlantBottle image has high impact and breakthrough in out of home media.