Background

Lambesis’ award-winning campaign for footwear designer Charles David was breakthrough in the industry. To define the emerging Charles David brand, Lambesis worked exclusively with celebrated designer Nathalie Marciano. A fully integrated campaign established the brand’s meaning as the ultimate footwear choice for successful and stylish women. The campaign combined highly stylized photography of beautiful, empowered women juxtaposed with copy that had a provocative and empowered edge. In just two years, the highly successful campaign made Charles David a coveted and prestigious footwear brand. The tremendous success of the campaign led to sustained growth, evidenced by triple digit sales increases in the campaign’s fourth year.

Print

The award-winning campaign features print images that establish Charles David as a boldly confident and sophisticated brand for the empowered female.