Background

On the heels of a successful campaign for Guess jeans, the client asked Lambesis to lead the creation of a new brand of layette and sleepwear, called Baby Guess. The product line was to launch in 14 countries, so the campaign needed to communicate universally, based on strong emotional and visual appeal. Lambesis developed advertising projecting a classic, original and iconic essence that added equity to the core brand of Guess. The success of the campaign established Baby Guess as one of the top Guess licensees and quickly led to other label extensions.

Print

On the heels of a successful campaign for Guess jeans, the client asked Lambesis to lead the creation of a new brand of layette and sleepwear, called Baby Guess. The product line was to launch in 14 countries, so the campaign needed to communicate universally, based on strong emotional and visual appeal. Lambesis developed advertising projecting a classic, original and iconic essence that added equity to the core brand of Guess. The success of the campaign established Baby Guess as one of the top Guess licensees and quickly led to other label extensions.