Case Study Criteria:
Many agencies write a case study immediately after a campaign launches. At Lambesis, a case study is written only after a campaign has run for a minimum of three years, with proven increased sales resulting from a clearly defined brand image. Lambesis’ work is also subjected to a logo test, in which consumers are shown brand communications without a logo to ensure that they still recognize the brand. This is how Lambesis defines true branding —with distinctive ideas that stand the test of time and create sustainable growth for clients.