Integrated disciplines,
Integrated capabilities.

Brands into icons

Research and planning. Concept and design. Production, marketing and media. Lambesis brings together focused teams of intelligent, talented people who know how important it is to see The Big Picture, specialists who understand how the work they do fits into the larger context of achieving precise and deep communication with the consumer. Communication is what branding is ultimately all about. At Lambesis, successful communication with consumers begins with diverse departments thinking, talking and working together.

Textbooks and Cultural References

The Tipping Point: How Little Things Can Make a Big Difference

Gladwell, Malcolm. Little, Brown and Company, 2000. Chapter 6.

The New Yorker magazine writer has achieved guru status among marketers through his book, The Tipping Point, which examines the epidemic spread of trends and the power of word-of-mouth influence. Gladwell dedicated an entire chapter to describing the rise of Airwalk, crediting Lambesis with creating a campaign that turned Airwalk into a successfully marketed brand worldwide.

Advertising and Promotion: An Integrated Marketing Perspective

Belch, George E., and Michael A. Belch. McGraw Hill, 8th edition.

This leading college text on advertising and promotion has featured several case studies on integrated advertising created by Lambesis, including those for Airwalk, SKYY Vodka and SKYY90. In the first chapter of the fourth edition, Lambesis’ memorable work for Airwalk is featured as a case study of how to develop and execute effective integrated marketing communications for a brand.

Communication Arts

Prendville-Roux, Julie. “Lambesis - A San Diego Advertising Agency Becoming Known for Launching Hot Fashion Brands.” Sept. 1998: Pages 74-84.

Communication Arts profiled Lambesis as earning a stellar international reputation for building brands for clients such as Airwalk, bebe and SKYY Vodka.

Design Impact: History of Art Center

Hinrichs, Kit, and Pentagram Design, et al. Global Interprint, 2004. Page 37.

This publication chronicles the history of the Art Center College of Design and the professional contributions of its alumni. Lambesis President and Executive Creative Director Chad Farmer was profiled for his significant contributions to the advertising profession.

Advertising Procedure

Russell, Thomas J., and Ronald W. Lane. Prentice-Hall, Inc.,1999. Pages 423, 609.

Charles David images were featured in chapters describing research in advertising and retail advertising and branding.

Consumer Behavior and Marketing Strategy

Peter, Paul J., and Jerry C. Olson. McGraw-Hill, 1996. Page 422.

In the chapter describing subculture and social ads, the authors chose a Lambesis- produced ad for Sorrel Juniors clothing. The tagline for the ad, “What to wear when you’re not meeting his parents,” demonstrates how to market products effectively to a cynical and media-savvy teen audience.

Marketing

Bovee, Courtland L., and John V. Thill. McGraw Hill, 1992. Exhibit 9.1. Page 285.

Under the general heading of Positioning Products, the Lambesis-produced Rolls- Royce ad was featured as an example of how advertising develops positioning strategies. The caption under the ad reads, “Rolls-Royce seeks a premium position in the luxury car market by telling consumers it is superior to the competition.”

China Chic: East Meets West

Steele, Valerie, and John S. Major, Yale, 1999. Page 8.

China Chic explored the historical significance of Chinese clothing that inspires today’s fashion. The Lambesis- produced “Chinese Acrobat” for Airwalk Footwear was featured because of the unique blend of Eastern and Western style.

The New Yorker

Gladwell, Malcolm. “The Coolhunt.” 17 Mar. 1997: Pages 78-88.

Malcolm Gladwell defined the marketing research practice of coolhunting, focusing on Lambesis’ breakthrough L Report and its ability to predict fashion, music and other cultural trends that evolve to be thought of as cool.

Zoolander

Directed by Ben Stiller. Written by Ben Stiller and Drake Sather. Paramount Pictures, 2001.

Lambesis was asked to commission one of their most popular print ads for SKYY Vodka for use in this outrageous comedy about the life of a male model. The SKYY Vodka ad was handpicked by Ben Stiller himself and was an inspiration when developing his character, Derek Zoolander.

What Women Want

Directed by Nancy Meyers. Written by Josh Goldsmith, Cathy Yuspa and Diane Drake. Paramount Pictures, 2000.

In 2000, Paramount Pictures and Icon Entertainment asked Lambesis for print ads to use as produced work by Mel Gibson’s character, Nick Marshall, an advertising executive who could hear women’s thoughts. The Cutty Sark and SKYY Vodka print ads that Lambesis produced were prominently seen throughout the office scenes.

How to Lose a Guy in Ten Days

Directed by Donald Petrie. Written by Michele Alexander and Jeannie Long. Paramount Pictures, 2003.

This romantic comedy by Paramount Pictures featured prominent product placement of SKYY Vodka. The signature cobalt blue bottle was in multiple scenes, where it was placed to compliment the film’s sophisticated cocktail moments.

Sex and the City: The Movie

Written and directed by Michael Patrick King. New Line Cinema, 2008.

SKYY Vodka was chosen by the producers of Sex and the City to partner with the charming quartet from New York as the official vodka of Sex and the City: The Movie and its sequel, Sex and the City 2. SKYY enjoyed prominent product placement in both films, and a limited edition SKYY bottle was created by the series’ renowned costume designer Patricia Field.